214-394-8499

Why You Should Link Your Google My Business Account to Your AdWords Account 

Why You Should Link Your Google My Business Account to Your AdWords Account 

If you own a brick-and-mortar business, you want your ads to be seen on Google Maps. After all, approximately 50% of shoppers will wind up visiting a store within 24 hours of looking for local details online, according to a Search Engine Watch article citing statistics from Google. If you’re not among those listed, you are effectively driving more business to your competitors who have managed to step up their online marketing game.

Your Company Doesn’t Show up in Google Maps. How Will Customers Find You?

How Will Customers Find You

How Will Customers Find You

While the ability to have your ads appear on Google Maps is not a new feature, we receive a lot of inquiries from businesses who want to implement this feature but aren’t sure about how to do it or what the benefits will be.

The free Google Maps app helps shoppers quickly locate a nearby store based on the terms they are searching for and it lets them obtain directions and driving time details.

Free Google Maps app helps shoppers quickly locate a nearby store

Free Google Maps app helps shoppers quickly locate a nearby store

Of course, this only will work if customers enable Location Services on their smartphone or tablet. But since this is a convenient feature, you can expect that many people will have it activated and use their smartphone to guide themselves to your location.
How to Link Your Google My Business to an AdWords Account

It’s easy to get started with linking your Google My Business and AdWords accounts. First, sign in to your account, and then click “Ad Extensions.”

Click “View Location Extension” from the drop-down menu and then select the “Upgraded” option. At this point, click “+Extension” and then follow the prompt to link your Google My Business Account.

Google My Business makes it simple to update your company’s information on the fly for special circumstances. For example, if you temporarily change your hours for a weekend sales event, the new details will show up when customers search for you.

Benefits of Mobile Advertising

Any brick-and-mortar business that wants to remain relevant and responsive to potential customers needs to take mobile advertising seriously.

* Busy customers do more of their research while on the go with smartphones and tablets.
* GPS for smartphones enables you to serve ads to people when they are near your location.
* When customers in your area are searching for the products or services you offer, getting your ad to their smartphones is crucial for generating more foot traffic.

Benefits of Mobile Advertising

Benefits of Mobile Advertising

For more information about making your company more visible to individuals doing local searches on their smartphones or for assistance with your online marketing efforts, AdWords and Google My Business, please contact 12AM Agency today.

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1920 McKinney Ave,
Dallas, TX 75201

PHONE: 214-394-8499
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Mobile ads specialist