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Why You Should Have Bing PPC Complement your Google PPC

Why You Should Have Bing PPC Complement your Google PPC

Despite its enormous popularity and vast databases of the world’s websites, Google is of course not the only search engine in town. Prudent business owners will therefore not want to put all their eggs in one basket when it comes to the pay-per-click ads they use to market their company’s goods or services.

Every company will have different objectives for its PPC advertising, but on average, you should aim for 70%-80% on Google and about 20%-30% on Bing.

Benefits of Using Bing PPC Ads

Why You Should Have Bing PPC Complement your Google PPC

Why You Should Have Bing PPC Complement your Google PPC

You’re keeping a close eye on your budget, especially your advertising outlays. An advantage of using Bing PPC to complement your Google PPC is that Bing Ads has fewer competitors and less expensive costs per click, according to the WordStream blog.

If you want more control over the timing of your campaign, Bing has the advantage of letting you set up more than one time zone for each PPC effort. This means you can make changes at a finer level of detail (at the ad group level) as compared to Google AdWords, where you make settings at the campaign level.

Benefits of Using Bing PPC Ads

Benefits of Using Bing PPC Ads

The demographics you are targeting may be more reachable on Bing. Users of Bing tend to be older than those who use Google for search, according to a recent report at PPC Hero. Older searchers usually have more discretionary money to spend. What’s more, households that focus on Bing have on average one to four children, making them a desirable audience, such as when you are marketing back-to-school sales events.

PPC Marketing

 

While “organic” marketing where customers find out about your company through useful content such as blog posts, articles and social media updates can be very important for your company’s bottom line, in many cases you will want to use pay-per-click marketing as well.

* PPC marketing lets you bid on keywords so your ad will appear in search engine results when people are looking for what you have on offer.
* Even though Google dominates the search industry, plenty of consumers use sites such as Bing to find what they need.
* People do click on relevant PPC ads, even though many individuals claim never to do so.

PPC Marketing

PPC Marketing

Keeping up with changes in search engines and how they may affect the way potential customers find you can be a full-time job. If you’re Internet-savvy enough to appreciate that your company needs to expand its presence online but also know that you don’t have the time or resources to handle it yourself, this is a task you can easily outsource to marketing professionals. For details on setting up PPC campaigns and optimizing your branding for various search engines, please contact the friendly experts at 12AM Agency today.

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