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Most people don’t like going to the dentist.
There. We said it. We addressed the elephant in the room.
According to the ADA, only about half of adults go to the dentist twice a year as recommended and another 1 out of 5 haven’t been in years. This is despite the fact that 85% believe that oral health is very or extremely important to overall health. So why is there a discrepancy between belief and action? There are a number of reasons for that – fear, embarrassment, cost, bad experiences, time, location…
This is why Dental Pay-Per-Click (PPC) Management is so important to your business.
Dental PPC Management is one of the most effective strategies for promoting your dental clinic. When executed properly, Dental PPC guides prospective and interested customers to your site and encourages them to make an appointment despite their apprehension about going to the dentist.
There are a lot of practices doing the same thing you are – trying to convince prospective patients that they are the best dentist in the area, that they’ll be able to give them a great, pain-free experience and that they are quick and affordable. However, having a website and Facebook page won’t do it alone. To compete, you need something that will give your practice great online visibility, make it memorable, and market it to the types of patients that you want.
To accomplish this, you need an edge.
PPC Management gives you the ability to hone in on the perfect audience for your practice based on different variables, giving you unprecedented control over your marketing expenses. Target potential patients based on what keywords they use to search, how far away they are from your office and even what type of internet user they are.
With these variables, dental Pay-Per-Click marketing can expand your online presence, connect with new prospects and promote your services, whether you practice general dentistry or something more specific like cosmetic dentistry. Plus, you can monitor your campaign to determine what is and what isn’t working, meaning you know exactly where you stand on return-on-investment (ROI).
Running a dental practice isn’t cheap, especially if you’re new to the business. While every situation is different, estimated cost for opening a dental practice can run between $250,000 and $550,000. After that, there’s payroll, training, technology upgrades and insurance premiums. And don’t forget about your student loan debt and those specialized services you want to offer but still need to learn. With all of these expenses, the last thing you want to do is waste your money on marketing strategies that don’t work.
Developing your practice and acquiring the long-term clients that make up the backbone, or in your case, the periodontal ligament of your business should be your top concern. So let us help you with the digital marketing aspect of your business.
Our PPC management experts understand the dental marketing industry. We have the knowledge and experience to create customized campaigns that will push your website to the top of every search engine you want to target. We’ll not only get you to the top, but we’ll personalize your campaign so you’ll connect with your audience and convert prospects into new patients.
As part of that personalization, we take a very hands-on approach to every campaign we create. We never ‘set it and forget it.’ Instead, we constantly manage, tweak and adjust your dental PPC campaign because our experience has taught us that managed campaigns consistently out-perform those that are left alone to operate on their own. This commitment to your campaign guarantees you a greater ROI and allows you to the opportunity to create more meaningful and sustaining relationships with your patients.
And learn how we drove 5x more conversions to our law firm client
When people are looking for products and services, they definitely take the time to do the research. In fact, studies have found that 87% of buying decisions begin with online research. For those prospects that visited your site a visit but eventually clicked back to the search engine, chances are they’re conducting their own research to determine which dental practice is best suited to their specific needs.
To nurture this type of potential lead, we create remarketing strategies that display your advertisements to your previous site visitors. It focuses less on click-through rate (CTR) and more on creating impressions that will keep you front and center of their mind for when they are ready to make a final decision.
At 12AM Agency, we’re committed to providing you with a successful campaign that will generate more leads and convert them into new patients. As part of that commitment, here are some of the dental PPC solutions we provide:
12AM Agency is a Google Premier Partner with AdWords certified marketers. We create dental-focused text ads, display ads, video ads and banner advertising that stand out and connect with your target audience. Our dental marketing and advertising specialists utilize their knowledge to make sure your advertising extensions, targeting options and bidding strategies maximize PPC functionality for your specific sub-target within the broader dental marketing audience. Whether you practice basic dentistry or focus on something more specific such as Invisalign, our PPC experts help you expand your practice by increasing your online presence and generating new leads.
We also specialize in social media PPC advertising for Facebook, LinkedIn and Twitter. Our team of experts work with you to develop dental-focused social media strategies that are relevant, engaging and most important, truthful. This creates a relationship with your target audience that builds you up as an industry leader and a dental practice they can trust.
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