Form.io Case Study
12AM Agency boosted the number of conversions by 115% with a fully in-depth research and analysis.
Form.io
Form.io is an enterprise class combined form and API data management platform for developers who are building their own complex form-based business process applications.
The platform is used by companies all over the world, from startups, to SMBs, to large enterprises, who operate in a wide range of business verticals including healthcare, government, banking and finance, insurance, legal, online retail, compliance, multi-tenanted technology platforms, software development agencies, and many more.
Form.io was previously being managed by another marketing agency, however, they were not getting the desired results. Costs were going up and conversions were staying relatively flat. Form i.o wanted an agency that could live up to their promises. They needed a partner that could deliver end-to-end solutions and could deliver positive results quickly.
Goal: Crisis Management
Approach
Strategy
- Strong Communication
- Identify Changes in Buyer Persona
- Review Locations
- Modify Budget Allocation
Strong communication
It has become vital to strengthen the communication with the client even more, to ensure we are working hand in hand to produce the best results. We’ve taken the time to protect the account and to properly scale it
Identify Changes in Buyer Persona
Analyze and modify our buyer personas according to the current situation, and develop messaging tactics that uniquely resonate with our customers. We want to avoid the risk of fading into the blur of generic marketing.
Review Locations
Fully in-depth research and analysis to weed out areas that are being hit hard by the pandemic. We’ve focused on more valuable locations that are not struggling as much.
Modify Budget Allocation
We changed budget allocation from under performing campaigns. We reviewed the account to find new opportunities and determined what campaigns we needed to pull back momentariously.
