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Case Study - Craters & Freighters Harrisburg, Milwaukee & SW Florida

The power of a result-driven campaign strategy bringing results year over year.

Craters & Freighters

Craters & Freighters is a pioneer and leading expert in specialty packaging, crating, and shipping. They serve residential and business customers in all sectors including telecommunications, electronics, medical equipment, aerospace, biotechnology, and heavy machinery. With over 65+ brick-and-mortar locations across the country, Craters & Freighters is a national powerhouse with local accountability.

 

12AM has managed C&F Harrisburg, Milwaukee & SW Florida Google Ads accounts for over 6 years. Initially, their goal was to expand their customer base. They understood the increasing importance of digital marketing but they didn’t have the expertise in-house. C&F was looking for an agency that was results-focused and also provided stellar reporting, feedback,  and customer service.

craters and freighters case study 12am agency

Goal: Consistent Results Year over Year

C&F has been working with 12AM since 2014. During this time, 12AM has offered a consultative approach to pay-per-click, focusing on all aspects of the sales funnel to ensure that C&F Harrisburg, Milwaukee & SW Florida are running profitable campaigns. This specialized approach has enabled 12AM to produce great results year over year for C&F.

Approach

We understand that being results-focused means being data driven and having a strong analytical approach. At 12AM, we gather, analyze, and interpret data  on a daily basis.  We invest time each day revising our strategies and making appropriate changes based on new information and trends identified through our data analysis.

Get The Leads and Clients You Deserve

Turn leads into customers with the right digital marketing strategy

Strategy

  • Search Term Report Analysis
  • Constantly Adding Negative Keywords
  • Bid on Brand
  • Constantly Testing New Ads
  • Message Match

Search Term Report Analysis: We use these reports to identify new opportunities to expand the  reach of our ad campaigns. These reports  allow us to get more granular and increase a campaign’s relevancy for particular searches.

Constantly Adding Negative Keywords: We continuously work to prohibit irrelevant queries negatively impacting our client’s campaigns and sparing our client’s budget.

Bid on Brand: We strive to generate HIGHLY relevant clicks for a minuscule cost and work to safeguard  our client’s campaigns against competitors bidding on our client brand’s name.

Constantly Testing New Ads: 12AM is constantly working to produce highly relevant messages with compelling calls to action for our client’s campaigns. Success is all about testing. We constantly aim to increase our ad’s click-through-rate. 

Message Match: Ads and landing pages need to match the user’s intent. We make it easy for customers to reach out to our clients.

Results

Harrisburg

craters & Freighters harrisburg case study
1 %
Increase

in number of conversions

1 %
reduction

in cost per lead

1 %
increase

in conversion rate

Milwaukee

craters & Freighters milwaukee case study

Results

1 %
Increase

in conversion rate

1 %
increase

in number of conversions

1 %
decrease

in cost per lead

Results

SW Florida

craters & Freighters sw florida case study
1 %
Increase

in conversion rate

1 %
increase

in number of conversions

1 %
decrease

in cost per lead

Lets talk about your lead generation

How Many New Clients Can You Handle?

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