An estimated 55 percent of your traffic will leave your website within 15 seconds of landing on the page. That does not give you a lot of time to engage your visitors and convince them to pay attention. Your content is supposed to be a key factor in convincing your visitors to stay and explore what you have to say, but many campaigns fall short.
Online marketing is not about just posting random content for your customers to somehow find. It is about building a relationship with people online and helping them to see why your brand is one worth paying attention to. It requires understanding what people would like to read and what they care about and producing high quality content to answer that need.
At 12AM we understand what it takes to build a content marketing campaign. By taking the time to intimately understand your business, your customers, your industry and your goals, we can help you leverage the power of online marketing.
Helping You Succeed in Content Marketing
Once you begin working with 12AM, you will speak with one of our specialists who will carefully flesh out the following key points:
- Who are your target customers? (Your ideal customer personas
- What does the buyer’s journey look like for your brand?
- What do your customers care about and what do they want to read?
- Where do your customers hang out? Are they on social media?
- What platforms?
How will you be gaging success? What do you want to see from your content marketing campaign?
This information will be used to create unique, valuable content that can transform your website into a highly valuable web property that can enhance your online presence. With 12AM, you can trust us to help you develop an understandable online marketing plan and create an editorial calendar to make it happen. Regardless of the type of content you need developed, from e-books to landing pages, we can help you create the material you capture leads and convert them into customers.
You know that customers today are online and you are ready to start taking advantage of all that the digital market space has to offer. Trust 12AM to make it happen.