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Law Firm SEO Service

Law Firm SEO, done by experts who understand lawyers.

What is Lawyer SEO?

Lawyer Search Engine Optimization, also known as Lawyer SEO, consists of procedures, strategies, and tactics done to attract more relevant traffic to a law firm’s website by gaining first-page ranking positions in search engines like Google, Yahoo! and Bing.

When proper lawyer SEO is applied to your website, you will see an increase in organic traffic and new lead generation. Having a Digital Marketing agency that specializes in Law Firm SEO makes a huge difference in such a competitive niche.
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Why is Law Firm SEO Important?

Understanding how potential clients will look for your legal services online is what lets us outrank your organic competitors. Our SEO strategy consists of researching, not only your business but also your competitors’ websites, their online presence, backlinks, and any missing opportunity we can take advantage of.  All of these procedures, along with a strong link building and content creation strategy is what makes us the best Law Firm SEO agency for you.

How to Find the Best Law Firm SEO Keywords?

For successful SEO you must understand and use the right law firm keywords. You can choose words based on your target audience and what they search for. You may also use keywords that you know potential clients might search for and implicated search intent words. Once you choose your keywords, we will be able to show you how your firm is performing compared to your competitors. 

Another factor that will contribute to your search engine ranking is your website. Getting a website audit from a law firm SEO expert will show you how to improve your website so that search engines like Google, Bing, and Yahoo will rank it higher on their pages. Functionality and user-friendly websites with SEO optimized content will contribute to your law firm’s overall web presence and lead to more clients for your firm.

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What about Local SEO for Law Firms?

With local SEO, law firms will promote their services to local prospects. Different data is gathered to support local searches, such as social profile pages, content, citations, and links. There are many strategies available to lawyers interested in improving their local SEO efforts.  We make sure that your firm is using the right one to appear in local Google searches.

  • Local Citations for Law Firms
  • Social Profiles
  • Consistent NAP (Name, Address, Phone Number) across the board
  • Local pages for your Law Firm Website
  • Guest Posts on topically relevant websites in your area

Strong Link Building Strategy

Most law firms tend to start out handling their SEO themselves but in a competitive niche like legal services you really need to stand out.  You need to do more than on-page SEO for your website. That’s where 12AM Agency comes in. We will create a unique link building strategy for your Law Firm’s website.  We will base this strategy on a detailed review of your existing website, your current organic ranking, and specific goals you want to achieve. 

Some of our link building strategies consist of:

  • Guest Post on Topically Relevant Sites
  • Press Releases
  • Niche legal directories
  • Data-driven content marketing and outreach
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law firm seo content creation

Creating Original Content for Your Law Firm's Blog

Answering people’s questions regarding a specific legal topic may not generate leads immediately, but authentic law firm content builds trust and authority in you as a lawyer and your law firm. When your clients need legal assistance, they turn to you because you have the answers. 

Law Firm Blogs are also the best way to rank for new keywords.  This will help your firm cover wider ground within your niche. 

Review Schema Generator

Boost your organic CTR with the review schema markup showing your existing reviews! Use our free Review Schema Generator Tool and then just copy/paste the code on your webpages.

How do we get started?

Reach out

It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success


Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.


Start seeing actual results – rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.
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