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PPC Management for Franchises

Laser focused PPC for Franchises that drives results

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We help you grow with Franchise PPC Management

If you're not testing and investing in pay-per-click (PPC) advertising, you're missing out.

Take a moment and search Google for"your core support + among your service places" or a similar phrase your potential clients are using to find companies just like you. If you don't see your website on the very first page, you're choosing to send prospective clients to competing companies!

12AM has extensive experience helping franchise businesses like yours cost-effectively advertise their businesses on the web, improve their overall online presence and visibility, and get more leads and sales by the web.

When you select 12AM, we handle all facets of your franchise PPC plan --from keyword research to advertising copy creation to command management and more. We've handled paid search accounts for all sorts of businesses throughout the nation.

Whether you're seeking to fine-tune your current franchise PPC campaign or you're starting from scratch and also need an entire pay per click setup, our specialists are ready to assist.

Our PPC Process for Franchises

Our process for PPC is comparable to our approach to franchise marketing in general: TRACK > TEST > TWEAK > REPEAT. In other words, you can't maximize what you don't quantify and monitor. More info equals better results.


Improving a market evaluation of your agency areas and business

Locating local competitors currently outranking you on the net to your providers

Analyzing search terms, monthly search volumes, and more on your market


Researching keywords to find exactly what and how your clients are looking for your services

Developing copy for content advertisements

Split-testing advertisement copy

Conducting competitor research on advertising duplicate

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Handling and tweaking bids for every effort

Tracking keyword search queries and correcting bidding

Monitoring the typical position, click-through-rate, and cost-per-click

And more optimizations for effort development


Tracking average positions by campaign

Tracking click-through-rate

Tracking cost-per-click

Tracking prospects, forecasts, earnings, and revenue by effort


Landing page optimization

Display advertisement campaigns

Retargeted ads and remarketing campaigns

LinkedIn marketing campaigns

Paid social media marketing campaigns

Advantages of PPC Advertising for Franchises


Both biggest advantages of PPC advertisements are commanded visibility and relevance. Classic advertising, which many franchise locations continue to rely on, interrupts individuals who may or might not be curious or in the market for the services or offerings.

Internet marketing approaches like pay per click advertisements just puts your message or advertisement before people actively interested in it or ready to make a buying decision. The odds are very high that someone searching for "your providers in Maryland" wants and is thinking about locating a place of support!

Many franchise marketers or operations managers make the error of favoring one approach within the other. It is not uncommon for a company owner to hear from your friend that SEO is much better than PPC and refrain from any further investigations of PPC advertising.

In reality, the businesses having the most success advertising their businesses online use both approaches. Pay per click advertising offers several Benefits over SEO:

  • PPC marketing offers (near) immediate results; SEO can take weeks or months to start functioning
  • PPC marketing is nearly 100% controllable; no search engine optimization company can promise you a particular position
  • The most precise keyword instrument (data which may be used for an SEO campaign) is a 'live' PPC campaign
  • The return on investment (ROI) in PPC advertising can be far more easily manipulated than an SEO effort


12AM includes a proven pay per click setup and management system specifically designed for franchises just like you. Our Franchise PPC management services comprise:

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  • Campaign strategy
  • Keyword research
  • Ad backup generation
  • Geo-targeted advertisements
  • Targeted place settings
  • Budget and bidding management
  • Advertisement testing
  • Conversion tracking
  • Comprehensive monthly reporting
  • Desktop and cellular PPC advertisements

To efficiently monitor your conversions, we will install online conversion tracking and telephone call tracking so we can correctly see how well your company PPC campaigns are doing and make alterations as necessary. It is significant that franchises do not skip this step--we have discovered that mobile leads have a tendency to greatly simplifies contact form submissions within this industry!

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What Makes Us Different

Paid search platforms like Google AdWords are self-service platforms, which means you don't have to hire a expert PPC business to set up and manage your campaign. Although it's correct that many business owners create awesome profits by using their pay per click promotion campaigns, inexperienced novices can (also often do) squander tens of thousands of dollars.

12am has a team of committed PPC pros with years of experience creating and optimizing paid search campaigns within a wide array of industries, including the franchise planet. Our PPC experts utilize a account manager to find out every aspect of a client's business model to manage the AdWords account, such as:

Our urge to see to your franchise as our own united with years of expert PPC management expertise equals a cost-effective form of advertising with enormous potential and reach.

Growing your business

Reach out

It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success.


Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.


Start seeing actual results - rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.

Let’s Work Together

Get Your FREE PPC Consultation​

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