If you're not testing and investing in pay-per-click (PPC) advertising, you're missing out.
Take a moment and search Google for"your core support + among your service places" or a similar phrase your potential clients are using to find companies just like you. If you don't see your website on the very first page, you're choosing to send prospective clients to competing companies!
12AM has extensive experience helping franchise businesses like yours cost-effectively advertise their businesses on the web, improve their overall online presence and visibility, and get more leads and sales by the web.
When you select 12AM, we handle all facets of your franchise PPC plan --from keyword research to advertising copy creation to command management and more. We've handled paid search accounts for all sorts of businesses throughout the nation.
Whether you're seeking to fine-tune your current franchise PPC campaign or you're starting from scratch and also need an entire pay per click setup, our specialists are ready to assist.
Our PPC Process for Franchises
Our process for PPC is comparable to our approach to franchise marketing in general: TRACK > TEST > TWEAK > REPEAT. In other words, you can't maximize what you don't quantify and monitor. More info equals better results.
COMPLETING A COMPETITOR ANALYSIS
Improving a market evaluation of your agency areas and business
Locating local competitors currently outranking you on the net to your providers
Analyzing search terms, monthly search volumes, and more on your market
CREATING DATA-DRIVEN ADS
Researching keywords to find exactly what and how your clients are looking for your services
Developing copy for content advertisements
Split-testing advertisement copy
Conducting competitor research on advertising duplicate
MANAGING YOUR PPC CAMPAIGN
Handling and tweaking bids for every effort
Tracking keyword search queries and correcting bidding
Monitoring the typical position, click-through-rate, and cost-per-click
And more optimizations for effort development
TRACKING YOUR PPC CAMPAIGN
Tracking average positions by campaign
Tracking prospects, forecasts, earnings, and revenue by effort
SERVICES BEYOND PAID SEARCH CAMPAIGNS
Landing page optimization
Display advertisement campaigns
Retargeted ads and remarketing campaigns
LinkedIn marketing campaigns
Paid social media marketing campaigns
Advantages of PPC Advertising for Franchises
VISIBILITY & RELEVANCE
Both biggest advantages of PPC advertisements are commanded visibility and relevance. Classic advertising, which many franchise locations continue to rely on, interrupts individuals who may or might not be curious or in the market for the services or offerings.
Internet marketing approaches like pay per click advertisements just puts your message or advertisement before people actively interested in it or ready to make a buying decision. The odds are very high that someone searching for "your providers in Maryland" wants and is thinking about locating a place of support!
Many franchise marketers or operations managers make the error of favoring one approach within the other. It is not uncommon for a company owner to hear from your friend that SEO is much better than PPC and refrain from any further investigations of PPC advertising.
In reality, the businesses having the most success advertising their businesses online use both approaches. Pay per click advertising offers several Benefits over SEO:
OUR pay-per CLICK MANAGEMENT PROCESS
12AM includes a proven pay per click setup and management system specifically designed for franchises just like you. Our Franchise PPC management services comprise:
To efficiently monitor your conversions, we will install online conversion tracking and telephone call tracking so we can correctly see how well your company PPC campaigns are doing and make alterations as necessary. It is significant that franchises do not skip this step--we have discovered that mobile leads have a tendency to greatly simplifies contact form submissions within this industry!
What Makes Us Different
Paid search platforms like Google AdWords are self-service platforms, which means you don't have to hire a expert PPC business to set up and manage your campaign. Although it's correct that many business owners create awesome profits by using their pay per click promotion campaigns, inexperienced novices can (also often do) squander tens of thousands of dollars.
12am has a team of committed PPC pros with years of experience creating and optimizing paid search campaigns within a wide array of industries, including the franchise planet. Our PPC experts utilize a account manager to find out every aspect of a client's business model to manage the AdWords account, such as:
Our urge to see to your franchise as our own united with years of expert PPC management expertise equals a cost-effective form of advertising with enormous potential and reach.
It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success.
Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.
Start seeing actual results - rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.
Talk to an expert: