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Review Management for the Automotive Industry

As a company, it is essential to understand what our customers are thinking. We want to make sure that our services are satisfying their needs, that they are getting everything they requested, and rectifying any possible shortcomings. To find out how your business is doing in said areas, customer reviews are crucial.

Keeping track of customer reviews is important because they can make or break your company's reputation. Asking the right questions and requesting the reviews will show your customers that you genuinely care about their opinion. By seeking their opinions first, you might be able to prevent negative comments and complaints from surfacing.

In the automotive industry, you need to keep tabs on what your customers are saying about your services or brand to provide the best results possible. Let our professionals at 12 AM Agency help you manage your customers’ experience. 

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Understanding How Customers Think

Our customers are smart, and they attempt to make rational and objective choices. However, over time people have learned to rely on multiple opinions from our interpersonal networks that influence the decisions that we make. 

The internet has boosted the volume of information readily available, and people have increasingly turned to this information for help in making decisions. An example is searching for a restaurant. Choosing a place for dinner used to be as simple as looking through a window, but now with Yelp or Urbanspoon, reviews have the power to dictate whether or not you should try a restaurant. 

The Power of Customer Opinions

Regardless of the market, you operate in or the size of your company, reputation advertising will raise your online visibility. Customers have available information at their fingertips. Based on a Lightspeed Research study, between one and three bad online reviews will be enough to discourage 67% of shoppers from purchasing a service or product. 


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Steps To Take: Reputation Management

Having reviews turn customers away from our products or services demonstrates how crucial review management and online reviews are for your businesses' reputation.

If your business has more positive reviews than your competitors, you will have a lead with prospective customers. Positive reviews assist in improving your placement with search engines. Companies such as Google Maps have businesses where the best positive reviews appear at the top of searches. 

Your customers will turn to online advice regarding your business. Do you have a positive reputation to influence their choice?


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