Do you understand where your brand stands—both on its own and in comparison to others in the market? Whether you are considering a significant changing in branding strategy, or you simply want to see what possibilities exist for growth, it is vital that you have this fundamental understanding of your brand as a whole. That is the purpose of a brand audit.
When Should You Audit Your Brand?
It is important that you consider a brand audit if you are making any significant change within the organization. If you plan on rebranding, launching a new line or expanding to a new area, it is time for a brand audit.
However, even if you have no major plans for change, you do not want to remain stagnant. If you have not given your branding strategy a good, hard look in the last couple of years, it is a great time to consider a brand audit. Who knows, you may be due for a change and not even realize it!
What Does a Brand Audit Entail?
Like most in-depth marketing activities, conducting a brand audit is not a cut and dried process. Each audit will be a little different depending on the type of business you operate, your branding goals and how developed your brand is currently. Here are just a few things we look for in our audits at 12 am.
Sponsorships and Partnerships
Customer Support Processes
However, this is just the beginning. Only after a full consultation will we know what elements we need to work on with you.
Here at 12 am, we work with organizations of all types and sizes. We know what makes a strong brand, and we will work with you to help you reach your branding goals, without losing the unique features of your firm. Give us a call or contact us today to learn more about how a brand audit can help your firm achieve things you never dreamed were possible.