If you feel like your law firm SEO efforts haven’t paid off yet no matter how many optimizations you have made to your website, then you probably need to start working on one of the most important aspects, Off-Page SEO.
In this article, we’re going to explain to you why backlinks are important for your Law Firm SEO and how you can start working on an effective backlink strategy today!
A back-link is a link (short for hyperlink) from another website linking back to your website. These links are usually made in text or images and can help improve your website’s online authority.
Consider Organic Ranking as a popularity contest. The more votes(back-links) your law firm website gets, the better, but also, the more popular the voters(domain authority) the better. This is where that balance between quality and quantity comes into play. You want to have many back-links, but you should focus on getting them from highly reputable websites.
1) The recognized quality and authority of the linking site
2) Whether the linking site encodes the link with “do follow” status (providing full SEO value to the link)
3) The link’s location on the website. A link posted within the site’s main body content will deliver the greatest value from an SEO perspective.
There are over 14 different types of back-links out there on the internet, but we will only focus on the ones you should use for your legal SEO.
These are editorial mentions that refer to your law firm website and include a link placed within relevant, high-quality content. Editorial backlinks are normally created when your website content is cited as the source of an article, when one of your lawyers is cited or interviewed, or when your site is included in a link roundup for the top law firms in your area.
This is the most genuine form of backlink that you can get but at the same time the most difficult one. That is why your website content should be genuine, interesting, and most importantly, useful to your audience.
Content is king in SEO, so if you provide well-established sites with guest posts, you will most likely be able to include an editorial backlink to your own site. Something you need to keep in mind when reaching out to other sites to post your content is how relevant their type of content is to the law firm industry. Google and the rest of Search Engines give more value to contextual links.
This is one of the easiest ways to create backlinks for your law firm website. Not all of them will have the “do follow” attribute to pass authority to your website, but they will help search engines determine if your business is well established or not. You can add a backlink to your site on business listing sites, social media accounts, and industry directories.
In today’s SEO world, press releases provide more indirect value than direct value. That being said, press releases don’t only help your Law Firm’s public relations, they can also create a contextual value that Google and other search engines still weigh in their ranking algorithm. Launching a new service, announcing a merge with another firm, a new office opening, or some kind of high-profile, charitable endeavor are a few examples of newsworthy announcements for your law firm.
Backlinks are important for your Lawyer SEO. They make your website more trustworthy and authoritative in the eyes of Google and move your web pages higher in the Search Engine Result Pages (SERPs). That’s why they are between the top 3 most important factors in Google’s Ranking Algorithm.
Nevertheless, it is also equally important to pay attention to the types of backlinks you are producing. Not every backlink will help you in search engine rankings. Backlinks from spammy, irrelevant websites or directories can hurt your website’s ranking.
That is why you can use a helping hand from our Law Firm SEO experts. Our SEO for lawyers makes sure that your website gets high-quality backlinks from reputable websites, so you outrank your competitors and
Contact us and schedule an appointment today!
It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success
Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.
Start seeing actual results – rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.
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