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Why Reputation Management is Important For Law Firms?

When a person is looking for law firms or a lawyer in Texas, the first place they search for is online. We have access to a lot of information nowadays. When we need something, we try to find reviews by others that have used the products or services before. The same goes for law firms, credibility and reputation matter more than ever, and potential clients will be influenced by what others say about your firm.

Here are a few reasons why reputation management is important for your law firm and how it can make a significant difference.

Manage Complaints and Defamation

Although you might not be able to control your reputation, you can do something to manage it. Unfortunately, many times unhappy clients are more likely to write a review than those who have had positive experiences. If you receive any complaints or negative feedback, it would be best that you filter them out and address them carefully. Negative reviews will affect the way prospective clients perceive your work.


According to a 2018 U.S Consumer Legal Needs Survey, about 68% of clients consider client reviews as one of the most important factors when considering a law firm. With reputation management, you can solve problems and misunderstandings before things escalate. This is a tool you will want to take advantage of to ensure more clients want to work with your firm; it is a growth opportunity. 

Online Marketing Campaigns

Positive reviews don't only affect what clients think of you, but they also have the power to make or break your online marketing campaigns. If you rank high with more positive reviews than other law firms, search engines will reward you. On the other hand, if you have a negative online reputation, search engines might banish your website to the bottom. The better your reviews, the better your online marketing campaigns will perform. 

Get Started With 12AM Agency

12AM Agency can turn your clients' reviews into an advertising engine. Make a powerful online standing and have more customers choose your law firm for their case. You will be able to monitor any client reviews via SMS and MMS alarms. We will help you direct your clients to sites like Google and to discuss testimonials for potential clients to see. Work with our reputation management experts in Texas. 


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Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.


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