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Law Firm SEO Services Every Agency Should Have

If your Law Firm is looking for the best SEO agency to handle their website, then you need to make sure that they have these four essential SEO services for law firms.  

On-page SEO for Law Firms

On-page SEO refers to any optimization that you control. These are site elements that you can change and are not dependent on outside factors.

Any combination of these services is great, but implementing them all ensures that you have a well-rounded and successful strategy with some of the best law firm SEO services available.

  • Title tag optimization
  • Meta tag optimization
  • Headings
  • URL optimization
  • Image optimization and alt tags
  • Content optimization
  • Mobile-friendliness
  • Page Speed Optimization

Title tag optimization

The title tag is featured prominently in the search engine results pages (SEPR) as well as in the browser window. You can also read Google’s recommendations on page titles here.

Other than those two places, it isn’t as visible as other web content on a given page (e.g., body copy, image content, and other aspects) that a user will see immediately when landing on the page.

title tag sample 12am agency

Meta tag optimization

While it is true that the title tag is a meta tag, other metadata tags need to be optimized to improve your organic ranking:

Meta description

The meta description is a useful meta tag as it explains to search engines and users what your page is about. This means that whenever you optimize your meta descriptions, you need to consider both parties to cover your target keywords as well as an enticing copy with relevant information and a call to action. 

Meta robots attributes

With this attribute, you're telling the search engines what to do with your pages:

index/noindex - This tells the engines whether to show your page in search results or not.

follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.

guest posting backlinks law firm seo

Off-page SEO for Law Firms

These are things that you do outside of your law firm website that can help you rank higher in search and increase brand awareness. 

  • Local citation management
  • Blog content creation (outreach)
  • Guest Blogging
  • Press Release

Local citation management for lawyers

Citations help Internet users to discover local law firms and can also influence local search engine rankings. Law firms can actively manage many citations to ensure data accuracy. Citations can occur on local business directories, websites and apps, and social platforms. 

The core elements of a citation are a company’s name, address, and phone number (NAP) and can also include a reference or link to an assigned page of the company’s website. Also, a citation may include some or all of the following elements:

  • Business categories
  • Hours of operation
  • Geo-coordinates
  • Business description
  • Driving directions
  • Images
  • Videos
  • Payment forms accepted
  • Email addresses
  • Reviews
  • Links to social and other forms of media
  • Owner responses
  • Taglines
  • Fax numbers
  • Alternate phone numbers
  • Attributes

Blog content creation

Good content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your law firm. Keeping your blog updated with new, relevant, and most importantly, useful information is what will help you rank for new keywords and keep your audience engaged.

Every agency should always consider these 6 SEO tips when creating new content for their clients:

  • Do proper keyword research
  • Use keywords throughout the post
  • Optimize images in article
  • Use external links
  • Use internal links
  • Promote content through social media

Guest Blogging

Guest blogging is a technique that can improve your law firm’s reputation and exposure. When you start a new blog, your content might have difficulty reaching a wide public, even if it is top-notch. By offering some posts up for other sites to publish, you can reach many more people who can carry over to your site and become subscribers. Guest blogging should be part of any SEO agency’s backlinking strategy.

Press Release

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.

Although press releases no longer hold the same SEO value they did a few years ago, they are still a great way to improve your brand awareness.

Hire a Professional Law Firm SEO Company

As you can see, there are many SEO services you need to ask any agency to do for your law firm to has a successful SEO strategy. At 12AM Agency, our experts have worked with SEO for law firms in Texas for years. We are transparent, will report our advancements, and you will see results. 


How do we get started?

Reach out

It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success


Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.


Start seeing actual results – rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.

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