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How to grow your small law firm

Here at 12AM Agency we normally share tips on digital marketing for law firms as we are experts in the field of digital advertising.  However, in this article we will go beyond our services to show you another way to grow your small law firm.

Time Management

Managing your time properly is one of the most important things you need to do if you want to grow your law firm and be able to bring in more clients. Following a to-do list, every day will help you get things done faster and more efficiently. Work on this list at the end of each day and prioritize what you need to do on the next day. 

Invest in SEO

Law firm digital marketing is very competitive and can be quite expensive to run a Google Ads or Facebook Ads campaign with a limited budget. That’s why investing in SEO for your law firm is the best way to bring free, relevant traffic to your website and start generating the leads you need to start growing your business. After you have enough cases, you will have more budget to explore other marketing platforms like PPC.

how to grow small law firm
how to grow your small law firm

Client Relationship

Client relationships are the cornerstone of legal practice. Giving your clients a positive experience will lead to repeat business and client referrals as well as a great review (if you ask for it). Negative relationships can result in poor reviews, disgruntled clients, and even Bar complaints. Honesty, professionalism, and good communication are the keys to great client relationships.

Business Consulting

One of the hardest things an attorney needs to face is that even if they are great lawyers, they might not be the best at managing their business. A law firm management consultant can offer assistance and direction to help you make the right decisions for your firm. 

Working with a reputable company providing law firm business consulting can help you come up with a strategic plan to grow your firm steadily and effectively, and help reduce business risk as much as possible.

Start delegating

Just as with our previous recommendation, you need to start delegating tasks on your team, so you have more time to handle more clients. Focusing on your practice instead of your firm’s digital marketing, accounting, billing, and other management-related tasks will let you do what you do best: the practice of law.

You can either hire personnel to take care of such tasks or outsource with a company like Legal Back Office that specializes in accounting, business consulting, management consulting for law firms, and more. 


Growing your law firm can be a challenging, difficult process, but with the right tools and help, you can achieve your business goals and bring your law firm to the next level. Hiring a digital marketing agency that specializes in law firms will take some of the burdens off your shoulders. Getting the right law firm business consultant will help you define a clear strategy for moving your business forward.

How do we get started?

Reach out

It all starts with a phone call or email to one of our experts. Let us show you how we see the future of your business and engineer your success


Once we know your goals and where you see your business in the future we put together a plan. Essentially a step by step guide towards success.


Start seeing actual results – rank better, have better optimized processes, pass your competitors and become a digital marketing leader for your industry.

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