12AM Agency

8 Reasons Why SMBs Should Work with a Digital Marketing Agency: Part 2

SMBs can benefit greatly from a successful pay-per-click campaign. Although it may not be possible to win bids for highly competitive keywords, SMBs can take advantage of PPC by targeting other kinds of keywords that their potential customers are searching for. With a strategic approach, PPC can be a solid component of an SMB’s digital marketing strategy, and working with an agency is the best way to get a successful strategy and campaign.

How PPC Can Help SMBs

PPC can be the right choice for SMBs for several reasons:
  1. Google gets over 6 billion searches every day. How many of those searches were about your product or service? Taking advantage of this and other search engines to find potential customers is a worthwhile endeavor.

  2. Google and other search engines show people your ad at the moment that they’re looking for a product you offer or asking a question that you can answer. This makes it more likely that customers will click on your ad and convert into buyers.

  3. You will only pay for clicks. You aren’t spending money on ads that nobody will see or click on. For small businesses with a limited budget, this is useful for controlling your monthly PPC budget and getting results without overspending.

ppc advertising

Why You Should Do PPC With A Digital Marketing Agency 

Team of Experts

You can do PPC on your own, or in-house, but likely, you are not Google Ads certified and have limited knowledge of PPC. Hiring a digital marketing agency means hiring a team of certified PPC experts. Their expertise will ensure that your campaign launches quickly and produces results from the beginning. Where you will spend months searching for the right strategy, your team at an agency will have the knowledge to create and improve a campaign from the get-go.

Ongoing Optimization

If you handle your own PPC campaign, even if you manage to launch it successfully, you won’t see the best results unless you are constantly optimizing it. This will take away from your time and prevent you from scaling and growing your business.

If you work with a digital marketing agency, their PPC specialists will optimize your campaign constantly, making sure it’s always producing the results you need.



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