Small to medium businesses (SMBs) face unique struggles and challenges as they start-up and grow. An effective digital marketing strategy is key to any business’ growth as they work to reach more customers and increase their brand recognition.
However, the cost, time, effort, and expertise required of a truly effective and robust digital marketing strategy is something that many SMBs are not capable of at their size. Their budgets and staff have no room for a digital marketing team.
Digital marketing agencies are the answer to SMBs’ problem. Allowing an agency to handle your digital marketing strategy not only provides your business with new leads and customers through your new marketing campaign but frees up your time and budget to scale your business even more.
Here are reasons why SMBs should work with a digital marketing agency.
When you have digital marketing staff, there will be times when they are sick or take vacations. When you work with an agency, you’re guaranteed someone is working on your account, ensuring that your campaign remains optimal and running at all times.
Cost-Effective
The cost of a digital marketing team is high. The salaries of digital marketers, SEO specialists, social media managers, and content writers range from $35,000 to $70,000 -- each. Even with a bare-bones team to handle just one digital marketing campaign successfully, you’re looking at over $100,000 in salaries; and this does not include benefits, vacations, etc.
Even if you are able to pay for a couple of teams, they may only be able to run a simple campaign on one or two platforms. The cost of recruiting and training these employees only adds to these costs.
If you hire an agency, you are guaranteed a full team of experts for a flat rate. No recruiting, no training, no benefits, and no worries.
There are some SEO basics you can apply to your site and your content to make them SEO-friendly and improve your site ranking. To take full advantage of everything SEO offers, work with a digital marketing agency. An SEO expert has all the tools and knowledge to apply the most advanced SEO strategies to your account and modify them when needed.
Working with a digital marketing agency can be the key to scaling your small-to-medium business. Your limited budget and small staff don’t have to be a disadvantage. Let 12 AM Agency create a strategy to bring in more customers while you focus on delighting them when they walk in the door.
Growing your business when you have 2+ digital marketer salaries and only vaguely effective campaigns becomes difficult. When you delegate your digital marketing to an agency, you save money to use for growth and get a robust digital marketing campaign that’s constantly being optimized for your success, bringing you new customers all the time.
SMBs can benefit greatly from a successful pay-per-click campaign. Although it may not be possible to win bids for highly competitive keywords, SMBs can take advantage of PPC by targeting other kinds of keywords that their potential customers are searching for. With a strategic approach, PPC can be a solid component of an SMB’s digital marketing strategy, and working with an agency is the best way to get a successful strategy and campaign.
Google gets over 6 billion searches every day. How many of those searches were about your product or service? Taking advantage of this and other search engines to find potential customers is a worthwhile endeavor.
Google and other search engines show people your ad at the moment that they’re looking for a product you offer or asking a question that you can answer. This makes it more likely that customers will click on your ad and convert into buyers.
You will only pay for clicks. You aren’t spending money on ads that nobody will see or click on. For small businesses with a limited budget, this is useful for controlling your monthly PPC budget and getting results without overspending.
You can do PPC on your own, or in-house, but likely, you are not Google Ads certified and have limited knowledge of PPC. Hiring a digital marketing agency means hiring a team of certified PPC experts. Their expertise will ensure that your campaign launches quickly and produces results from the beginning. Where you will spend months searching for the right strategy, your team at an agency will have the knowledge to create and improve a campaign from the get-go.
If you handle your own PPC campaign, even if you manage to launch it successfully, you won’t see the best results unless you are constantly optimizing it. This will take away from your time and prevent you from scaling and growing your business.
If you work with a digital marketing agency, their PPC specialists will optimize your campaign constantly, making sure it’s always producing the results you need.
Search engine optimization is a powerful tool for any business. SEO improves your online presence and your site, making it easier for Google and other search engines to find you, and making your content better and more relevant. When search engines can find and trust your website, they will be more likely to bring it up in search results when customers are looking for your product.
For SMBs, SEO is one of the best ways to grow online. Where other digital marketing strategies give results quicker, SEO rewards you over time, and the results can be felt for even longer. Showing search engines that your site helps and informs people makes you a trustworthy source that they can suggest, and businesses can gain a lot from that trust. Creating a website and content that’s actually useful will help you get found online -- and even more, help you convert visitors.
Search engine optimization is a field that’s changing rapidly and always evolving. SEO specialists are trained in this field and are constantly learning new technologies, rules, standards, and techniques to stay ahead in their industry. You probably have very little time to do this. Using an agency means your SEO strategy will always be at the forefront of the industry and giving you the results you need.
Talk to an expert:
1-800-863-7958
