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How Does Page Speed Affect SEO?

As businesses enter a new decade and reassess their digital marketing strategy for the year and beyond, it’s important to be aware of the direction digital marketing is moving in. The concurrent rise in technology, the amount of content, and a need for personalization have led to a digital marketing landscape that’s very different from one we were seeing even five years ago.

 

Explore these eight trends for 2020 and discover where digital marketing is moving, and how your business can take advantage of them.

Longer content

With so much content saturating every channel, consumers are looking for high quality content that engages them. Digital marketers are turning to longer content instead of a high volume of short pieces — in-depth and extended blog posts, for example, that engage over time and offer value and answers.

Chatbots

Chatbots are a method of automating messaging, so that site visitors or someone interacting with an ad can get immediate responses. The key to chatbots is that they mimic normal conversation, giving customers that immediateness without sacrificing the personal touch they crave.
 

Conversational marketing

Speaking of the personal touch, conversational marketing, in general, will grow even more in 2020. Everything from chatbots to blog posts to social media posts to ads will mimic casual human speech more than ever, making brands more relatable to consumers, who want to identify with them to trust them.

Personalization

Even further, there will continue to be a huge push towards personalization, especially of ads. Consumers respond to advertising that is targeted towards them because it feels relevant to their needs and interests at the time, and it’s easier to convert.

 Influencer marketing

Influencer marketing has been going on for a couple of years, but 2020 will see an even bigger rise in brands partnering with individuals online to promote their products. The practice will continue to evolve and grow as this strategy becomes more common and recognized.

 

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Social media messaging

There is a staggering amount of people using Facebook Messenger, WhatsApp, and WeChat in 2020. Businesses can leverage these messaging apps to communicate with their customers about deals, perform customer service, and much more.

User-generated content

In 2020, businesses will both save time and appeal to their customers by encouraging users to create content for the brand themselves. Businesses can then use this content to sell their product, building trust and relatability in their brand.

Branding

Speaking of brand, continuing to build that relatable brand will be key for businesses in 2020. Whether that branding happens on social media (most likely) or elsewhere, businesses can do a lot by branding or rebranding themselves in a way that makes customers trust and like them.

12AM Agency is ready to take on 2020 with you. Work with us to develop a winning digital strategy for your business.

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